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Job Details
Description
The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. We are currently seeking a Senior Specialist, AONL Membership and Marketing, for our downtown Chicago office. This position is a hybrid role (three days in the office, two days working remote).
Starting base salary = $74,000 – $92,000 a year (commensurate with related experience).
The senior specialist for marketing and membership is responsible for growing-and deepening connections within-the American Organization for Nursing Leadership (AONL) membership by developing and executing comprehensive recruitment, engagement and retention strategies in support of AONL’s mission, vision and strategic plan. Engagement efforts shall foster and support diversity of perspectives, experiences and professional needs within the AONL community. Also central to this role are promoting AONL signature offerings to increase participation among member and nonmember audiences (identifying and engaging new nonmember audiences) and collecting, analyzing and responding to data to increase engagement and improve the member experience.
- Manages all aspects of individual membership growth initiatives, from developing and implementing integrated, multiplatform marketing campaigns and lead-generation and -nurturing to analyzing impact and ROI; provides strategic and operational support to the group membership program.
- Develops and executes marketing plans for signature programs, such as AONL’s advocacy day, certification programs, fellow designation and competency assessment tool, continually evaluating effectiveness of campaigns and refining as needed. Supports education marketing communications-including those for the annual conference, events, online education, webinars and podcasts-and email automation/distribution and website management as needed.
- Leads membership engagement efforts, including digital communications, volunteer engagement (such as annual call for volunteers and serving as staff liaison to committee/s), select member recognition programs and the mentorship program.
- Maintains and analyzes membership business intelligence reporting dashboard and member surveys, identifying trends and opportunities and making recommendations to enhance the member experience and refine association strategies. Contributes to triennial membership needs assessment research and resulting product development/refinement and operational improvements.
- Establishes new and leverages existing strategic and business development relationships to promote AONL membership and offerings, including collaboratively nurturing AONL Affiliate relationships to ensure mutual benefit. Develops and leads the annual plan for external exhibits and advertising.
- Leads membership administration efforts as a “super user” of membership-specific components of the association management system (AMS), ensuring data quality maintenance/improvement and optimal e-commerce functionality.
- Manages relationships with external vendors, such as design and media teams, to produce collateral, photography and videography.
- Performs other duties as assigned by supervisor.
BENEFITS
We offer an excellent total compensation package, which includes medical/dental coverage (PPO/HMO), vision care, life insurance, short and long-term disability plans, 401(k), tuition reimbursement, paid vacation/holidays/sick days, wellness programs and more!
The American Hospital Association (AHA) is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics. We will provide reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974 and Title I of the Americans with Disabilities Act of 1990. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call (312) 422-3000 and ask for the Director, Human Resources and let us know the nature of your request and your contact information.
The AHA participates in the E-Verify Program. #LI-Hybrid
Qualifications
Education
Required
Bachelors or better in Marketing or related field.
Experience
Required
5-7 years: •Minimum 5 years combined marketing communications and membership professional experience is required. •Intermediate computer and Microsoft Office (Word, Excel, Outlook) skills required. •Experience with a marketing automation platform such as Real Magnet required. •Ability to learn new software and technology required. •Knowledge of basic web and graphic concepts such as image resolution, CSS etc. and experience creating, designing and posting content to Internet and social media required.
Preferred
•Experience with association membership strategies strongly preferred. •Association or non-profit experience strongly preferred. •Experience with social media marketing and planning is preferred. •Experience using a content management system such as Drupal is preferred. •Working knowledge of Adobe Creative Suite is preferred. •Experience with a membership database software programs is preferred. •Digital marketing certificate is a plus. •Working knowledge of HTML and Google Analytics a plus.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
