Adobe Hiring for Group Marketing Manager Job at Carolina, PR Full Time

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

We’re looking for a passionate, highly strategic marketer to help develop new marketing strategies for Adobe’s flagship product – Photoshop. We have an opportunity to massively grow the number of enthusiasts and professionals who use Photoshop to bring their creative vision to life. You will work in lock step with the Product Marketing team to create and own the Category Campaign Brief and partner with the Integrated Marketing Team to develop and execute marketing strategy. You will have budget ownership for the category. This is a Global role and you will work closely with the regional teams to ensure global fit for use.

What You’ll Do

Partner with Product Marketing to develop Product and Business Strategy

Create Annual/Quarterly Category Campaign Briefs defining or updating product value assessment priorities, product value props, segmentation, product/use case positioning and messaging, geographic mix/priorities, and landscape assessment, define business KPIs and building blocks.

Partner with Integrated Marketing to develop and execute marketing strategy.

Own the category Marketing Budget.

Desired Skills and Experience

Marketing Strategy expertise. Distinctive track record of developing marketing strategy and influencing decisions w/insights and data-backed recommendations. Strong background in consumer insights development and demonstrated ability to match business needs with consumer insights to deliver marketing campaigns.

Ecommerce experience . Has led integrated marketing at an ecommerce company and strong experience attributing full funnel marketing activation to online sales.

Analytical and data driven . Demonstrates ability to identify, analyze, and craft data into a compelling narrative to inform recommendations. Able to tell the business story in the content of the full-funnel marketing performance, working with other teams when needed to gather and assess data.

Bias for action. Has led substantial end-to-end initiatives, working with multiple partner teams to gather input and formulate strategy, influence senior decision makers, take action, and drive measurable results in an ambiguous, fluid environment.

Customer centric. Deeply empathizes and understands customer needs and solutions, including understanding how our products and those of competitors are positioned. Track record for developing audience-minded content that drives desired outcomes via modern mediums.

Qualifications

10+ years of experience in marketing – mix of Marketing Strategy in-house or consulting firm, CPG, Ecommerce preferred.

BS/BA degree. MBA and/or Management Consulting experience preferred.

Exceptional leadership skills; thrives working in a highly matrixed organization.

Excellent written and verbal communication, w/close attention paid to detail.

Experience using Photoshop and/or Adobe Creative Cloud products a plus.