ACR Electronics Inc Hiring for Marketing Specialist Job at Salt Lake City, UT Full Time

We are seeking a Marketing Specialist to support our Bivy product line, which is an outdoor recreation and safety platform featuring the Bivy Stick, an Iridium satellite communication device with iOS and Android applications. Bivy is owned by ACR Electronics, based in Fort Lauderdale, Florida. As a world leader in safety and survival technologies for over 65 years, ACR Electronics, Inc., designs and manufactures cutting-edge rescue beacons and survival equipment for the marine, outdoor, aviation, and military markets.

www.bivy.com; www.acrartex.com

JOB SUMMARY for the Marketing Specialist

Bivy’s Marketing team is growing, and we are looking for a highly motivated and organized individual to coordinate and execute marketing initiatives for the ACR Marketing team. As the Marketing Specialist – 2-Way Satellite Communications, you will report directly to the Product & Marketing Manager; and will liaise with multiple departments within ACR Electronics.

This role is ideal for someone looking to grow a career in Marketing and gain an immense amount of experience in a short time. The ideal candidate is a positive self-starter who can take on tasks and projects with minimal direction. The Marketing Specialist will work hybrid from our office in downtown SLC, and work from home Tuesday and Thursday. If you have excellent communication skills, enjoy a fast-paced environment, and are eager to learn more about the outdoor tech industry, we want to meet you.

What you’ll do as the Marketing Specialist

• Social Media Performance – including content development, social media community management, and creative storytelling to connect Bivy with relevant target audiences improving brand awareness, recognition, loyalty, and driving sales
• Content projects – Write compelling and high-quality content, contributing to blog posts, guides, webpages, videos, emails, one-pagers, sales enablement materials, and more.
• Budget – Help track budgets and expenses across marketing programs. Management of ad expenditures with daily reporting, performance analysis, and bid optimization techniques
• Market Research – Conduct market research to identify customer trends, competitor offerings, and demographic data.
• Creative Development – Communicate with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising.
• Campaign Planning – In consultation with the Marketing Manager, plan, manage, and execute the digital marketing strategy, content strategy, and editorial calendar, and communicate the social media schedule
• Manage Content Calendar – Schedule posting based on best practices per platform, consistently tweaking and optimizing based on platform insights, algorithm changes, and performance
• Graphic Design and Video Editing – Produce and edit graphics and/or video content for social media posts and campaigns
• Email Marketing – Execute email marketing campaigns, including building emails from templates and HTML
• Digital Advertising – Execute and improve all paid search tactics through hands-on day-to-day optimizations across paid channels (Google, Facebook, LinkedIn, & Amazon). Collect and analyze data to identify trends and insights to achieve maximum ROI in paid search campaigns. Keep up-to-date with PPC best practices, keyword research tools, and industry-plus competitor research. Perform ongoing keyword expansion, including identification and implementation of keyword opportunities
• Marketing Analytics – Investigate the performance of marketing campaigns and strategies by evaluating key performance metrics.
• Event Planning – Help in outbound and inbound marketing activities by displaying expertise in certain areas such as event planning, advertising, optimization, and content development.

Note: This description is an outline of the major recurring responsibilities of the job. It is not intended to be all-inclusive of the work to be performed. Other related job objectives, special assignments, and less significant responsibilities typically performed by the incumbent are not included.

What We’re Looking For

• 1 to 2 years of Digital Marketing – Retail, B2B, SaaS, digital, or enterprise experience
• Have a broad understanding of effective marketing tactics and strategies in the branding, print, and digital realms.
• Skilled in the use of Facebook, Twitter, Instagram, YouTube, Google, and associated social media management software like Hootsuite.
• Exceptional writing, editing, and verbal communication skills
• Proactive, energetic, and a team player who is relentless in the pursuit of moving the needle
• Exemplary time management, organization, creativity, and communication skills.
• Strong attention to detail and the ability to multitask on multiple projects, while consistently meeting deadlines.
• Demonstrate the ability to collaborate with internal and external teams across disciplines and locations.

Note: This description is an outline of the major recurring responsibilities of the job. It is not intended to be all-inclusive of the work to be performed. Other related job objectives, special assignments, and less significant responsibilities typically performed by the incumbent are not included.

PREFERRED SKILLS/ABILITIES

• Adobe Creative Suite proficiency a plus
• Basic photography and video editing skills
• experience with Email marketing software such as ActiveCampaign a plus
• Website analytics tools, including Google Analytics, SEMrush, etc. experience a plus
• Proficient in MS (Word, Excel, PowerPoint, Outlook) required
• Familiarity with WordPress, Mobile Apps, a plus

KNOWLEDGE, EDUCATION, AND EXPERIENCE

• Education: A Bachelor’s degree in the fields of marketing, journalism, communications, or related fields.
• 1-2 Years of marketing (retail, B2B, SaaS, Digital, or enterprise experience) required

PHYSICAL REQUIREMENTS (IF APPLICABLE)

• Lifting Boxes up to 40 lbs

The US base salary range for this position is $30,000-$60,000. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

What ACR offers:

• Medical, dental, and vision, which we pay a portion of. If the High Deductible Plan is elected, we offer a Health Savings Account where ACR contributes $750 for Single coverage, $1,000 for Employee/Spouse Coverage, $1,200 for Employee/Child(ren) coverage, and $1,500 for Family coverage (50% deposit in January and 50% in July).
• Company paid Life insurance up to 2 times base annual earnings, accidental death, and dismemberment insurance, as well as short- and long-term disability for our employees.
• 401K provides an employer match of 50% of your salary up to 6%, therefore it would represent another 3% of your salary should you take advantage of the 401K, plus no vesting period!
• 10 paid Holidays
• 7 PTO days (prorated based on start date)
• 2 weeks of paid vacation (prorated based on start date)
• Access to Lifemart, employee discount program (travel, cruises, electronics, etc.)