Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 114,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION : Working at Abbott
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.
You’ll also have access to :
The Opportunity
As the Senior Manager for Brand Applications at Abbott, you will play a key role in shaping, elevating, and establishing Abbott’s brand as an iconic and trusted household name.
You will serve as the expert in visual identity, style, and design systems that align with our brand strategy by developing and deploying Abbott’s foundational brand identity system, brand elements, assets, and applications across business / product and corporate touchpoints, to drive brand cohesion, strengthen brand affinity, and drive business growth.
Your high-visibility, high-impact work will facilitate the seamless adoption and consistent representation of the brand across all of Abbott’s consumer and professional touchpoints.
This position works out of our Abbott Park headquarter location.
What You’ll Work On
Identity System : Provide creative and brand direction across the company, including setting priorities for short- and long-term identity systems.
Manage the brand’s creative point-of-view across marketing efforts and provide guidance to key business partners on art direction, tone of voice, and overall corporate / product branding.
Create and deploy Abbott’s identity system across visual, verbal, and experiential applications and touchpoints. Elevate creative work that reflects Abbott’s brand with consumer and professional audiences and aligns with the architecture strategy.
Brand Applications : Set the standards for the creative output by driving design strategies. Serve as the creative lead for marketing applications (e.
g., collateral, packaging, digital, retail) that can be scaled within the brand architecture pillar strategy and across Abbott’s portfolioApply high-visibility, iconic core Abbott brand elements for specific applications that deliver impact in digital and traditional touchpoints.
Brand Assets : Support the creation of design assets for global brands, aligning internal and external design talent and working cross-functionally to ensure creative aligns with Abbott’s brand expression.
Create high-impact brand assets (e.g., concepts, designs, and original graphics) for the Abbott brand and its products for digital and traditional applications (e.
g., illustrations, photography, motion graphics, icons).
Brand Consulting : Support corporate and brand marketing teams as an identity creative consultant across global applications and brand extensions.
Provide clarity and focus for implementation teams and work to ensure that local and regional applications of the brand remain within identity standards.
Build trust and relationships to increase collaboration across a large variety of partners and geographies.
Guidelines : Develop brand system elements, assets, tools, and easy-to-use guidelines that creatively market our products across digital / traditional channels to ensure global consistency.
Maintain brand design integrity by collaborating in the development of creative guidance, including design documentation, style guides, visual identity systems, and ongoing updates.
Required Qualifications
Preferred Qualifications
Key Success Factors
Experience partnering with stakeholders to assess, develop and execute brand migration plans for products that have existing equities, within a corporate brand identity system, while minimizing business disruption.
Creative : Demonstrated experience in a creative role, with a complex product portfolio, either on the agency side or in-house team.
Creative capabilities to evaluate, create and apply brand elements to specific applications that deliver impact in digital and traditional applications.
Experience managing a range of creative positions, such as designers, copywriters, account manager, and other related team members.
Brand Implementation : Ability to lead multi-disciplinary teams, providing direction and coaching to implement at a high level.
Demonstrated leadership skills working under tight deadlines, to ensure consistent implementation of the brand identity across all touchpoints, and dedication to maintaining brand consistency and integrity despite challenges.
Cross-Functional Collaboration : Extensive experience leading design, production, and internal / agency partner teams in a matrixed organization to achieve results.
Demonstrated ability to work collaboratively with cross-functional groups and stakeholders at all levels in the organization.
Leadership / Influence : Strong leadership and influencing skills with the ability to set direction even when faced with ambiguity.
Experience working with product teams to inspire and motivate cross-functional partners and agencies, fostering a collaborative and results-driven environment.
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives : www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com / Abbott and on Twitter redacted and redacted
The base pay for this position is
$125,300.00 – $250,700.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY : Marketing Support
Marketing Support
DIVISION : PA Public Affairs
PA Public Affairs
LOCATION : United States >
United States >
Abbott Park : AP06D
ADDITIONAL LOCATIONS :
WORK SHIFT : Standard
Standard
TRAVEL :
Yes, 20 % of the Time
MEDICAL SURVEILLANCE :
SIGNIFICANT WORK ACTIVITIES :
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities / Women / Individuals with Disabilities / Protected Veterans.
EEO is the Law link – English : http : / / webstorage.abbott.com / common / External / EEO English.pdf
EEO is the Law link – Espanol : http : / / webstorage.abbott.com / common / External / EEO Spanish.pdf
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