Yoh, A Day & Zimmermann Company Hiring for Brand Strategy Marketing Manager Job at New York, NY Full Time

Yoh has an immediate, 6 month possible contract to hire opportunity for a Marketing Manager within the Entertainment and Media Industry to join our client in New York, New York

*** This position requires a COVID-19 vaccination as a condition of employment.***

Candidate MUST provide proof of receipt of the COVID-19 vaccination upon request. If you are unable to receive the COVID-19 vaccine, please let us know immediately so that we can discuss whether an accommodation is possible.

You will play a key role in managing consumer marketing for initiatives, with the overall goal of increasing viewership, and reinforcing brand presence. Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.

• $40.87/hr. maximum hourly pay rate
• This position is Onsite at the Park Avenue Office in New York

We’re looking for someone to:

• Project manage all aspects of marketing creative and campaign development to build audience viewership and reinforce core brand attributes.
• Campaign leader on assigned programs, franchises, and initiatives. This includes the development of marketing/creative briefs, managing the execution of marketing campaigns, and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital, and production.
• Work closely with Art Director to ensure all relevant information needed for a job is input into job tracking software including sizes/specs/delivery.
• Manage and track budgets to ensure creative and production are on target with client budget parameters.
• Analyze the effectiveness of campaigns and report back to the team on successes and key findings.
• Oversee project work-flow of creative assets; ensure revisions are accurately made; communicate job changes and budget.
• Identify, develop and execute key external partnerships that will help to evolve the brand. Champion internal partnerships across departments (such as press, international, affiliate sales, and ad sales) and business units (Including online, retail, publishing, licensing, legal, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility, and revenue generation.
• Coordinate execution of partnerships with external marketing partners.
• Devise and implement campaign strategies (incorporating relevant program production/program development insights) and development timelines, working closely with creative counterpart and media strategy/promotion group, supervisor, and senior management.
• Provide strategy direction, clear feedback, and key deliverable information to internal and external resources
• Work seamlessly with digital, social media, and press on communication plans and deliverables.
• Integrate (and initiate, as appropriate) primary and secondary research with the goal of a deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI, and oversee production budget associated with campaigns managed.
• Manage and oversee timetables with direct hands-on management of meetings, follow-up, timelines, routing materials for approvals, and lists of campaign assets.
• This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manage

What You Need to Bring to the Table:

• Must have a passion and be a fan of the Brand/TV content
• Media buying experience, agency.
• Good writer/communication/multi-tasker
• Full life cycle campaign management
• 5+ years experience in marketing/advertising positions. This is a position for a seasoned marketer.
• Bachelor’s degree in a related field or an equivalent combination of skills, training, and hands-on experience.
• Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing, or advertising/promotion agency experience.
• Proven project management and strategic marketing skills including budget management and media planning and promotions.
• ***Must have concrete examples of marketing plans, show launches, and creative campaigns that the candidate worked on/contributed to***
• A keen analytic leaning but also possesses a creative flair.
• Ability to multi-task while prioritizing workloads.
• Self-starter but collaborates well in a team environment.
• Meticulous attention to detail & strong organization skills.
• Excellent written and verbal communication skills.
• Passion for entertainment, and pop culture.
• Must have the legal right to work in the United States.

Preferred qualifications

• MBA/MA are a plus with right candidate.
• Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing

If This Sounds Like You, Apply Now! Yoh makes finding and applying for jobs simple. Partner with Yoh to find the right opportunities across multiple industries in the US and UK.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities [1]to contact us if you are an individual with a disability and require accommodation in the application process.

Links:
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[1] https://www.yoh.com/applicants-with-disabilities

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