Role PurposeThe Executive Director of Brand Strategy and Marketing is responsible for overseeing each location’s marketing team.
They will provide the marketing strategy and vision for each location and organization as a whole. Most importantly they will be held responsible for ensuring the brand of Chick-fil-A is well protected and properly represented in each of their respective communities.
This can be through social media presence, in store presence, or presence in the community. In addition to being Head of Terry Widener LLC.
s Marketing department, this person will also assist Terry Widener with day-to-day communications with teams, stores, corporate, etc.
Role Specific ResponsibilitiesCreate / develop Marketing Teams at each locationProvide vision through quarterly and annual Marketing PlansPrepare and monitor monthly, quarterly, and annual budgets for Marketing DepartmentEnsure unity of brand identity within each storeIdentify opportunities to reach out to new customer basesMaintain and oversee the social media presence of each storeBoost brand awareness / promote new endeavors (i.
e. Operator-led Delivery)Create strategy to boost Chick-fil-A App sales, Inside sales, and sales beyond the restaurantEnsure communication of new marketing promotions to each storeEnsure communication with other Chick-fil-As in the Tallahassee MarketAnswer emails / communication for the organizationMonitor and respond to donation requestsCreate strategy for community outreach / goal to be most caring restaurant in TallahasseeRepresent the brand at external eventsHost / coordinate in house eventsRole ExpectationsEmbodies restaurant and company mission and visionCreates long-term organizational goals for growth with OperatorCommunicates mission, vision and goals to organization and teamProvides an example of hospitalityProvides an example of servant-leadershipCreates professional leadership across the RestaurantRole Specific Perks1 week PTOEligible for Health Insurance($500 contribution / month)Overtime eligibleEmployee mealsCompany credit card
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