LOCATION : Remote U.S. locations OVERVIEW The role of the Marketing Manager is to develop and manage aggressive go-to-market plans for key product lines within the Wolters Kluwer Legal & Regulatory U.
S. portfolio. The position will be responsible for owning the customer segmentation, targeting with precision and rigor, and designing and managing campaigns and programs to grow market share through customer acquisition and sales, revenue retention, and product launches in support of the business goals by understanding customer workflows, market segment needs and utilizing all marketing vehicles necessary to generate demand and revenue.
Key functions include Market Segmentation, Strategy, Campaign Development and Testing, Budgeting, and Project Management.
DUTIES + Develop a go-to-market (GTM) plan targeting the corporate, healthcare, and retirement markets, including market assessments, marketing strategy, market segmentation and programs that will drive lead gen, upsell, cross-sell and retention.
to achieve the marketing strategy and business objectives.+ Lead the marketing launch process from initial planning and development to launch activities to post-sale customer experience+ Engage with key internal stakeholders from Sales, Product, and Marketing to ensure go-to-market efficiency and effectiveness+ Manage reporting and analytics on all programs to measure success and return on investment.
or equivalent experience Experience : + 7+ years of experience in business-to-business (B2B) marketing.+ Strategic marketing, media planning, and digital marketing experience+ Skilled in building rigorous data-driven marketing strategies and tactics.
Preferred Experience : + Corporate or healthcare legal & compliance market+ Salesforce.com (or similar platform)+ Microsoft Office tools, especially Excel and PowerPoint Other Knowledge, Skills, Abilities or Certifications : + Work well in a matrix organization and effectively manage across boundaries+ Marketing domain knowledge with an understanding of the legal and related business markets+ Copywriting skills+ Verbal and written communication skills to converse with sales and business stakeholders, customers, marketing peers, and management.
Attention to detail and highly organized and motivated with ability to work independently+ Data first approach and passion for results TRAVEL : Some domestic travel (10%) may be required for internal meetings or customer conferences.
LI-RemoteEQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer / business units is an Equal Opportunity / Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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