At IPG Photonics, our Product Marketing Managers work collaboratively with product development, marketing, and sales to develop and implement a marketing strategy roadmap for a specific IPG solution.
To successfully achieve their goals, Product Marketing Managers are expected to effectively work with colleagues across many IPG global departments and oversee the public-facing communication strategy across the complete product lifecycle.
In this role, you will be focused on supporting our entire range of laser system solutions, which span from handheld systems to laser workstations, through larger automated and robotic laser systems.
These solutions enable researchers, fabricators and large manufacturers to benefit from the many advantages of laser based solutions versus traditional production methods.
Responsibilities
You will be responsible for all marketing functions from defining the business strategy to product planning and execution throughout the product lifecycle, and communicating the value outside of the organization to customers, potential buyers, clients, or investors.
Product Lifecycle :
Plus, oversee the creation of content about the product, including video production, social media posts, or formal presentations.
After a product launch : Oversee customer response, responding as necessary to any feedback. And, pursue additional growth opportunities, additional product applications or suggest potential improvements to future iterations of the product.
Product Strategy :
Craft clear and impactful messaging that resonates with the target audience.
This includes developing sales training materials and conducting training sessions.
Analyze data to make informed decisions and iterate on marketing strategies.
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