Government Business Results (GBR) is a small, fast-paced, go-to-market agency that works with global tech firms to help them grow their businesses in the public sector market (federal and state and local government).
Headquartered in Virginia, we specialize in the development of go-to-market strategy, positioning and messaging, and marketing and sales enablement for our clients.
We are looking for a freelance Product Marketing Manager / Industry Marketing Strategist interested in flexible, project-based engagements.
The right freelancer can expect up to 20-30 hours per week of steady work, with the potential to extend into longer-term engagements or continue with ongoing project work.
As a GBR Industry Strategist, you will act as an Industry / Product Marketing Manager, researching the client’s technology product line and target public sector segment.
The goal is to quickly understand the trends, drivers, challenges and other market dynamics and identify the client’s product fit and target customers within a market segment.
You’ll use this analysis to create differentiated GTM positioning and value propositions tailored for the government segment and craft messaging that can be used downstream in marketing and sales enablement efforts that you will also be involved in.
Much of the work is deadline-driven and requires the ability to easily shift mental context from one product / segment to another.
Responsibilities
Qualifications
technical copy writing experience helpful
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