LOCATION : Remote U.S. locations
OVERVIEW
The role of the Marketing Manager is to develop and manage aggressive go-to-market plans for key product lines within the Wolters Kluwer Legal & Regulatory U.
S. portfolio. The position will be responsible for owning the customer segmentation, targeting with precision and rigor, and designing and managing campaigns and programs to grow market share through customer acquisition and sales, revenue retention, and product launches in support of the business goals by understanding customer workflows, market segment needs and utilizing all marketing vehicles necessary to generate demand and revenue.
Key functions include Market Segmentation, Strategy, Campaign Development and Testing, Budgeting, and Project Management.
DUTIES
to achieve the marketing strategy and business objectives.
QUALIFICATIONS
Education : bachelor’s degree (coursework emphasis in Marketing & Advertising preferred); or equivalent experience
Experience :
Preferred Experience :
Other Knowledge, Skills, Abilities or Certifications :
TRAVEL : Some domestic travel (10%) may be required for internal meetings or customer conferences.
LI-Remote
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