Background & Purpose of the Job
Unilever is committed to supporting sustainability and providing our consumers around the world with the products they need to look good, feel good and get more out of life.
Unilever IT is focused on delivering world class solutions, great service, and outstanding business value. As digitization changes the world around us, we are developing data experts, operational specialists and change leaders as key elements of Unilever’s future fit organization.
The Marketing Technology Analyst will drive technology enablement of services across Unilever’s end-to-end marketing capabilities.
This role is leading the data-driven marketing operations and analytics with a focus on consumer data and performance marketing.
A strong emphasis is placed on executing integrated consumer experiences, utilizing automation, and contributing to a scalable operational framework.
Strong influencing and communication skills will be required to succeed.
Who You Are & What You’ll Do
The North American Marketing Technology Analyst position is based in Englewood Cliffs, NJ and is responsible for operational excellence, vendor management, business partnering and strategic communication.
The role resides within the NA UniOps organization and requires an understanding of how marketing technology & data can accelerate business growth and be a differentiator.
Areas of focus cover technology, data, and commerce. Through collaboration across the Consumer Technology team and partnering cross-functionally the role facilitates :
consumer experience design
marketing journey orchestration
campaign execution
performance analytics
automation
decision optimization (AI)
Your stakeholders are brand & shopper marketing teams, internal service leads and external agencies. You will be a champion for technology & innovation tapped to educate and share learnings.
In this role, the right candidate will possess a challenger mindset, be consumer & shopper obsessed, and positively influence others.
Understand audience data (segments, traits, models, destinations)
Manage processes to / from various platforms such as Adobe Marketing Cloud, Epsilon PeopleCloud
Lead a / b tests and campaign optimization
Lead tag management
Monitor health of digital marketing channels
Identify actionable insights to optimize digital marketing channels
Evaluate opportunities to drive funnel conversion
Partner with other analysts & audience specialists to support best in-class marketing ecosystem and data infrastructure
Contribute to E2E reporting & data visualization via dashboards or one-off analyses
Assess data needs to support analysis and reporting
Collaborate with data scientists and AI leads to design use cases
Work with stakeholders to identify key metrics to evaluate marketing performance
Prioritize continuous improvement
Communicate how changes to processes / platforms drive business impact
You’re a born leader : This role has accountability for own work and project / stakeholder responsibilities. Receives assignments in the form of Objectives, and Key Results (OKRs) orchestrated across the Consumer Technology Tribe via an agile methodology.
The ability to gain stakeholder consensus, build coalitions, and contribute to the organizational vision will be crucial for success.
You’re a dot connector : A willingness to develop an industry network and organizational awareness that harmonize services and operations.
This role is responsible for technology delivery : demand management, execution, analytics, communications, and support.
You’re a changemaker : This position actively monitors technology trends and regularly identifies new and emerging technology opportunities.
A passion for testing new ideas, automation, and creative solutions is essential.
You Drive High Performance Culture : Implement team & organizational design solutions; Drive on-going engagement initiatives.
You love to win, and have fun doing it : Your eye is always on the prize and you have a history of blowing away targets.
You know it’s an adventure you need to celebrate along the way.
What You’ll Need to Succeed
3+ years of experience in digital marketing analytics, personalization, and digital operations (ex. Business Analyst or Data Analyst role) Knowledge of analytics tools (Google or Adobe or other)
Knowledge of tag management solutions (Adobe Launch or other)
Passion for data, problem-solving and analysis
Knowledge of digital marketing tactics and performance benchmarks
Experience working with external technology partners Experience working across tech stacks and managing integrations
Experience with visualization tools a plus (DOMO, Power BI, Tableau)
Knowledge of CDPs and marketing cloud ecosystems a plus!
Knowledge of clean rooms Knowledge of Retail Media Networks a plus!
Experience with industry standard CMS and e-comm platforms Exposure to AdTech (DMPs, DSPs, Ad Servers, Exchanges) a plus!
Experience in data management practices; hands-on use of 1P, 2P and 3P data Must have ability to tackle complex situations, evaluate options, and provide informed solutions / recommendations a plus!
Understand the principles and execution of the agile methodology a plus!
Pay : The pay range for this position is $83,200 to $124,700. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus : This position is bonus eligible.
Long-Term Incentive (LTI) : This position is LTI eligible.
Benefits : Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits.
Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities.
We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at .
Please note : This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
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