Marketing Generalist
Gaithersburg, MD
Job Description
At the intersection of Marketing, Sales, Product and Services, the Marketing Generalist will be responsible for managing the end-to-end Go-to-Market Strategy and Launch Plans of key programs and initiatives.
Working closely with other cross-functional leaders, they will gain internal alignment on Go-to-Market program development and ensure executional delivery.
Additionally, the Marketing Generalist will analyze and evaluate activities and deliverables related to strategy, execution, and growth to make recommendations, including both activity and financial metrics, to drive innovation and achieve commercial success.
Job Duties and Responsibilities
Develop, manage, and execute program Go-to-Market Strategy to ensure cross-functional internal alignment, readiness and optimizing gross profit.
Manage and optimize digital marketing campaigns, including pay-per-click (PPC), search engine optimization (SEO), and social media advertising.
Oversee the design and reporting of key performance indicators to manage the health of the SaaS program at the customer segment, channel, region, and market level.
Effectively present and communicate project strategies, statuses, risks and key decisions within supporting teams, stakeholder meetings and with Senior Management on a regular basis.
Create short- and long-range forward-looking strategies with key Marketing leaders to maintain competitive advantages.
Plan, create, and schedule content for various social media platforms to increase brand awareness and engagement.
Develop and execute email marketing campaigns, including creating email templates, segmenting lists, and analyzing email performance.
Monitor and analyze campaign performance metrics to measure the effectiveness of marketing campaigns and initiatives and identify opportunities for improvement and growth.
Create regular reports to communicate key performance indicators (KPIs) and provide actionable insights.
Assist in executing conferences, events and partnerships with internal and external stakeholders.
Develop and socialize a cascading plan that specifies marketing’s overall strategy to reach our goals, to secure agreements from sales, products, and other key business units.
Develop a deep understanding of various industry segments and user personas to effectively position and communicate strategic plans for the overall program.
Develop presentations to review the product’s performance, productivity, and its attribution to the overall company strategy and business plan.
Collaborate with design and content teams to maintain consistent brand messaging and visual identity.
Ensure understanding of end-to-end marketing processes and supporting systems.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of marketing experience within a SaaS B2B environment.
Demonstrated experience in developing SaaS business plans from strategy, through launch and lifecycle management and demand marketing program planning with clear and quantifiable goals.
Strong written, verbal, and interpersonal skills, with the ability to craft compelling content.
Familiarity with digital marketing tools, analytics platforms, and social media management (HubSpot, Google Analytics, and other Marketing technologies).
Basic understanding of SEO principles and best practices.
Proficiency in using marketing automation and email marketing platforms.
Ability to manage multiple projects and prioritize tasks effectively.
Creative thinking and problem-solving skills to develop innovative marketing approaches.
Understanding the sales cycles and product lifecycles and their respective pressures on the marketing functions to drive demand and revenue.
Knowledge of key stakeholder function in sales, sales enablement, product management.
Possess an analytical mindset which applies product insights, market data and feedback to deliver strategic improvements to Go-to-Market planning and execution.
A collaborative mindset with the ability to work across teams and departments.
Education
Bachelor’s degree
Equal Opportunity Employer, including disability and protected veteran status
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