Duties / Responsibilities : Directs and implements the organizations advertising and promotional activities.Analyzes target market information to identify and recommend effective marketing approaches.
Identifies new market segments that will benefit from company products.Prepares effective advertising campaigns based on market research.
Maintains knowledge on emerging products and services.Collaborates with senior executives to develop growth plans for the organization.
Forecasts, drafts, implements, and oversees the departments operating budget.Performs other related duties as assigned.Required Skills / Abilities : Excellent verbal and written communication skills.
Thorough understanding of market developments.Thorough understanding of marketing strategies and practices.Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.Strong analytical and problem-solving skills.Strong supervisory and leadership skills.
Proficient with Microsoft Office Suite or related software.Education and Experience : Bachelors degree in Business Administration, Marketing, or related field required;
Masters degree preferred.At least five years of experience in marketing and long-range planning required.
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