Content Marketing Specialist
Pay Rate : $50.00 Per Hour
Duration : 12 months
Location : Phoenix, AZ – Hybrid
Hours : 20 hours a week
Role Overview : This role is part of ‘s Integrated Marketing team, which brings thought leadership insights and campaigns to life through inventive, relevant and multi-channel content experiences.
Key responsibilities include maintaining content calendars, marketing plans and activation assets; email marketing; and project management of short-form content.
Additionally, this role collects and analyzes content and campaign performance data across multiple channels, gleans insights from those results, develops reports and provides recommendations to optimize performance.
Day to Day Responsibilities :
Maintain marketing calendar and records in Airtable and Sprinklr
Build and distribute email marketing content in Salesforce Marketing Cloud
Project manage short-form content from draft delivery through launch, collaborating with cross-functional teams including creative, digital, editorial and others
Gather and interpret data from various channels including email, web and social
Analyze the collected data to glean insights and convert it into clear and digestible reports and presentations for individual content pieces, campaigns and periodic quarterly / yearly content performance reviews
Understand activation strategies and tactics, and provide recommendations to optimize content performance across channels
Present findings to team members and stakeholders
Years’ Experience Required :
6+ months with Salesforce Marketing Cloud; 3+ years with Google Analytics
Top Must have Skills :
Ability to work collaboratively and efficiently with cross-functional teams
Strong written and verbal communications skills
Proficiency in the following (or similar) platforms :
Google Analytics
Looker Studio
Sprinklr
Salesforce Marketing Cloud
Airtable
Microsoft Teams
Microsoft Office
Enterprise experience
Top Nice to Have Skills :
Data analytics experience at B2B and / or tech companies preferred, but not required
Professional Services / Financial Services background
Interview Process : 1 Round Zoom
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