Job Description
This temporary position will support state and national efforts to increase local visibility and engagement. The role will report to the Senior Brand Strategist for Engaging Locally / Target Communities (TCs).
This contractor will help support and manage advertising and marketing tools for state and local teams. Tasks will include project management, drafting communications, supporting state and community communications needs, stakeholder interaction, and managing tactical details for assigned projects.
Responsibilities :
Day-to-day liaison between internal teams and agencies to ensure that the correct creative is running on the suitable media at the right time, trackers are up to date, and to communicate and resolve inconsistencies
Coordinate the production of advertising / collateral materials and templates in support of programs and campaigns, state campaigns, and other initiatives
Coordinate Brand Identity Center (BIC) onboarding calls with agencies, freelancers, and vendors as needed
Create project and production timelines and track progress to see deadlines are met
Proof creative against Brand Standards and rounds of revisions
Obtain approvals from stakeholders and legal as needed
Conduct asset audit as needed
Participate in media integration meetings, agency status calls, cross-functional meetings and document decisions and next steps
Support project teams by ensuring timelines are met and updating discovery documents
Support Brand Strategist on Hispanic / Latino (H / L) portfolio, including day-to-day management and creative requests working with an agency, local teams, and internal departments
Tasks :
Manage the creative rotation in paid media channels for specific assigned target communities.
Add local assets to the BIC
Conduct an audit of existing materials and report on findings, identifying asset gaps
Support intake and coordination of imagery and video
Update, maintain, and share Target Community materials located on SharePoint (media plans and flowcharts, buy authorizations, and project trackers)
Disseminate creative briefs, copy, logos, specs, and other documentation or assets
Create and track project budgets
Schedule and manage regular updates with communities and other meetings as assigned
Duties as assigned
Comments for Suppliers : Things that would be a plus :
Less Public Relations
Less Political / Technical
MORE marketing and advertising
Agency experience is a plus
Spanish as stated before
Want someone super flexible, easygoing, but motivated
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