EMAIL MARKETING SPECIALIST
POSITION DESCRIPTION:
As the Email Marketing Specialist, your responsibilities will include strategic planning, building, testing, and executing email and SMS campaigns and event-driven automations for both our direct-to-consumer retail and wholesale, business-to-business websites – Dancewearsolutions.com and Weissmans.com.
You will capture, track and analyze campaign performance and evaluate their efficacy with a focus on driving traffic, engagement, revenue, and retention across all customer segments. Your role will sit within the Ecommerce team as part of the greater Marketing organization.
To succeed in this position, you are a performance-driven individual who thrives in and enjoys a fast-paced, ever-changing environment. You must be detail-oriented, highly organized, flexible and able to multitask while meeting deadlines. Successful candidates must also exhibit characteristics of: approachability, openness and collaboration with respect to resolving issues, and a high level of confidence and self-motivation.
Our working environment is very complex consisting of: a large variety of target customers and associated behaviors, many brands and sub-brands that have unique requirements, and a range of different data sources. You will be expected to operate in a highly autonomous manner with minimal direct supervision and possess a strong desire to learn and leverage those learnings to move our email programs forward.
You will be expected to partner and leverage relationships with other members of the Ecommerce team as well as Creative, Social Media, Merchandising, IT and supporting 3rd party vendors and consulting partners.
RESPONSIBILITIES:
Email Marketing
Campaign Management
Reporting and Budgeting
Qualifications
All candidates to be considered must be able to successfully complete a pre-employment background check and pre-employment drug screen.
Job Type: Full-time
Benefits:
Schedule:
Experience:
Work Location: One location
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