MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Proactively identifies areas to increase marketing efficiency where technical gaps or manual process could be reasonably automated or redesigned through deployment of solutions/tools, and initiates the review of those areas with responsible stakeholders.
Ensures marketing automation tools provide clear, intuitive, properly contextualized and actionable information that enable marketing teams to make quick well informed decisions when using them.
Lead the development and implementation of continuous improvement portfolio, containing multiple projects and various degrees of complexity.
Partners with stakeholders to ensure that solutions and automation tools continue to support the needs of marketing teams; track marketing automation KPIs such as usage, throughput, automation fallout, etc.; communicate these KPIs to management with recommendations for optimization opportunities.
Conduct research and utilizes experience with benchmarking, business process analysis, re-engineering, change management and measurement to recommend and drive marketing process and systems changes and/or process-driven systems requirements.
Collects and analyzes process data to initiate, develop and recommend business practices and procedures that focus on enhanced program quality, increased productivity and reduced cost.
Leads efforts to design innovative and strategic business processes to create a sustainable competitive advantage and deliver process and administrative efficiencies.
Utilizes independent judgment on analysis of variable factors allowing for determination of a course of action.
Determines how new information technologies can support re-engineering marketing processes.
Advises leadership about developing functional strategies on matters of significance.
Contributes to the identification of projects and business opportunities that foster innovation and meet strategic objectives through proactive process review and researching industry/competitive trends
Leads the design of innovative business processes and approaches, creating sustainable competitive advantage and administrative efficiencies
Interfaces with all areas and levels of leadership within the organization teams to advise and provide oversight of projects, key insights, and ensure project milestones and deliverables are implemented in a timely manner
Develops and manages detailed project documentation for care management projects of various scopes and scales.
Establishes and reviews program pipeline, progress, and ensures projects are delivering the desired business outcomes.
Establishes project management processes and methodologies to guide the implementation of various solutions and project scope
Utilizes the solutions and tools built to provide results to executive leadership
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
Education
Bachelor’s degree
Related Work Experience
General management experience – 8+ years
Consulting and/or process improvement – 8+ years
Work within a Marketing agency or organization – 2+ years
Program/project management experience – 7+ years
Leading and implementing pre- and post-deployment assessment and analysis – 7+ years
Analytics and data management – 2+ years
PREFERRED QUALIFICATIONS
Education
Master’s degree
PMP certification and/or Lean / Six Sigma Certification
Related Work Experience
Cable industry leadership experience
WORKING CONDITIONS
Office environment
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