Introduction
ollowing the Demand Generation Director’s strategic vision, the Outbound Marketing Manager is responsible for planning and executing marketing campaigns so that it reaches full potential and meets strategic goals. The Outbound Marketing Manager must be equally well-skilled in strategy, creativity, technology, people, and data. They combine these skills to build and execute campaign projects that are strategically outlined, built with attention to detail, highly collaborative in execution, and delivered on time. The role has high visibility; it touches multiple Marketing teams, so this person must be a respected team player to drive marketing results.
Position Description
Reporting to the Director, Demand Generation, it is the Outbound Marketing Manager’s responsibility to map out the channels and tasks required to implement the Demand Generation team’s vision, strategically delegate those tasks to the appropriate Marketing team members, schedule and coordinate the cross-functional effort for on-time campaign launch, project manage campaign copy and design, directly implement the automated campaign flows in the marketing automation platform, and then monitor and optimize campaign performance.
Responsibilities:
Requirements:
Suggested Software Proficiency:
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