Directs the development and execution of all B2B and B2C marketing activities for assigned VNS Health programs and/or services such as VNS Health Home Care, Management Services Organization, and VNS Health Plans. Works directly with sales and program leadership/staff to create marketing strategies, develop marketing plans and implement marketing programs specific to support the VNS Health brand and the program’s objectives. Maintains knowledge of marketing strategies and initiatives for other VNS Health brands not directly supported and integrates that understanding into overall strategic planning. Oversees relationships with outside vendors, including the advertising agency, market research firms, marketing consultants and other marketing and promotion agencies, and manages relationship between Marketing and various business units within VNS Health, i.e. in-house Web site development and in-house public relations. Works under general direction.
Responsibilities
Qualifications
Education: Bachelor’s degree, preferably in communication, marketing or business, required. MBA in Marketing preferred.
Experience: Minimum of seven years of experience in brand marketing, advertising, promotions or other relevant experience required. Management/supervisory experience preferred. Demonstrated ability in developing and managing large, successful marketing communications campaigns, preferably in the health care markets, required. Proven interpersonal, communication and negotiation skills required. Knowledge of brand marketing, advertising, direct marketing and Web marketing strategies and techniques required.
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