Overview:
Reporting to the Senior Vice President, Global Marketing Strategy, the Vice President Global Marketing Strategy is responsible for developing, communicating and facilitating the strategy for Paramount’s global film campaigns.
Responsibilities:
Strategic point of contact for International Markets including but not limited to strategy development and communication, story pitches, content rollout cadence, and territory plan feedback. Lead title discussions on weekly territory catch-up calls.
Ensures all global teams are clear on strategic direction of each campaign. Tracks strategy evolution throughout campaign and communicates to all teams to ensure alignment.
Coordinates creation and maintenance of key campaign strategy documents and presentations for updates to various internal and external groups (international marketing guidelines, content rollout calendars, kick-offs, department meetings, etc.).
Ensures marketing timeline on each title is maintained, tracks status on all initiatives, flags areas of concern, makes certain accountable teams have everything needed to complete.
Presents marketing strategy to external marketing partners and agencies (e.g. media, promo, digital, retail) to encourage on-brand executions and collaborations.
Coordinates asset launches and vital campaign moments with PR, digital, media, creative, and finishing teams.
Responsible for filmmaker marketing presentations on assigned titles – timing, prep, goals, and the presentation, itself.
Works with third-party participants, IP-holders, Licensors/internal licensing team, and alike partners. Duties include brand management, combined marketing executions, delivery pipelines, coordinating update meetings, and campaign communication.
Talks to internal divisions (Paramount+, home media, music, etc), communicating key marketing campaign beats and needs, as required. Ensures smooth handoff from theatrical to Paramount+/home media via regular downloads.
Seeks, identifies and carries out process and communication improvements to align the various marketing functions behind a focused strategy for our films; identify areas for improvement and work with teams to be more efficient.
Supervises Manager of Marketing Strategy, works collaboratively with all other Strategy partners.
Other special projects, as assigned!
Basic qualifications:
10+ years marketing/product/brand management in studio, agency, or entertainment marketing environment. Significant experience with International campaigns desired.
Additional Qualifications:
Strong interpersonal skills, collaborating with senior-level executives and creative talent
Excellent oral and written communication skills
Strong presentation skills
Strong leadership and management skills
Comprehensive problem-solving ability
Strong project/ brand-management skills
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.
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