The Paramount Home Entertainment ‘Coordinator, Global Digital Marketing’ will support the ideation and execution of digital campaigns and social campaigns for home new releases, catalog, acquisition titles, and TV series.
The role requires a detail oriented, skilled multitasking teammate. As this position plays multiple roles within the team, the Digital Marketing Coordinator needs to be a hardworking problem solver who thrives on being engaged at all levels and considers no task too challenging for them to resolve. The ideal candidate should have experience in an agency, studio or network environment working with and implementing digital and online social campaigns, while understanding the limitations and possibilities of the medium. Analytical and quick thinking in a fast-paced environment are essential.
Responsibilities include, but not limited to:
Project manage acquisition titles and TV series campaigns, and support team on new release and catalog campaigns
Help plan and coordinate social calendars, digital development and influencer activations including partnering with agencies and internal legal team to ensure organization and alignment on scope, paperwork, deliverables, and performance
Handle calendar of film anniversaries, holidays, and events social calendar for owned and operated social channels
Help develop social paid media briefs and set up units in platform
Coordinate access/admin credentials for social channels
Organize and update shared team documents to support project management (budgets, link directories, asset management, department shared drive, etc)
Archive and liaise with international brand teams on social creative assets. Deliver source code to localization vendors.
QA development projects (websites, apps, lenses)
Technical set up for smart URLs, affiliated links, QR codes, pixels and analytics scripts
Stay abreast of enterprise solutions and tools to help manage volume of campaigns
Manage incoming and outgoing PO’s for the team, while keeping track of budgets and spending for all titles
Liaise with internal teams including cross-functional marketing departments, legal, mastering, content protection, music, and others
Promotional product orders/tracking
Competitive review & report of other studio releases
Assist in crafting filmmaker & vendor presentation decks
Prepare Reports in PowerPoint, Excel, and MS Word as Required
Collect and analyze information using various native analytics and other social listening tools- aggregating social reaction to materials
Qualifications/skills
Basic qualifications:
2+ years of experience in digital marketing executing digital creative and social campaigns, within film, media/entertainment and/or creative agency
Bachelor’s degree from a four-year college or university in Marketing, Advertising, Communications or related field preferred
Experience with strategic brainstorming, campaign development and brand development
A/V creative design experience and Adobe Creative Suite familiarity a bonus
Desired Skills:
Self-starting, self-motivated, organized and detail oriented
Detailed understanding of social platforms, including posting best-practices, proficiency in Analytics/Insights tools, etc.
Ability to handle multiple projects simultaneously, possess strong interpersonal and communication skills
Work well in a team-oriented, collaborative environment
Adaptable and nimble
Strong sense of urgency
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.
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