The Marketing Manager will lead the Airoom Marketing department which consists of three distinct brands. You will be responsible for planning, developing, and implementing corporate Marketing strategies to promote sustained market leadership and growth in changing market and business conditions. Responsibilities include a primary focus on lead generation funneling through but not limited to the following tactics: strategic planning, advertising, corporate communications, public relations, market research, direct marketing, and other traditional media.
The Marketing Manager will be responsible for managing all outside vendors and third parties involved in the marketing mix and aggregating all the data into a comprehensive performance report that tracks against the marketing plan and budget.
Must have extremely strong analytical skills and be able to analyze the complete lead generation and sales cycle, and will report on results and KPI’s including ROI, CPL,CPA, etc. Based on that analysis, the Manager will execute a marketing plan that can be tracked on a weekly basis, and will launch and manage weekly campaigns online, digital and print media, TV, radio, outdoor, direct mail, email campaigns and marketing automation. A deep understand of marketing and analytics is imperative as well as a passion for extracting and analyzing the numbers and metrics.
The Director of Marketing will also be responsible for managing the creation of Marketing collateral and for forming marketing partnerships that result in more leads and cross sales. An understanding of manufacturer co-op advertising and the ability to maximize the funds available beyond the standard program guidelines is a plus.
This is a very hands-on position that requires high-level strategic thinking and involvement in every aspect of the sales and marketing objectives to ensure those objectives are met or exceeded.
Responsibilities:
Requirements
Full Benefits package: Medical, Dental, Life, Short and Long Term Disability, Tuition Reimbursement, On-Site Fitness Center, Paid Vacation.
Corporate Overview:
The Airoom family of companies is Chicagoland’s largest residential remodeling firm with a state-of-the-art Design Building Showroom located in Lincolnwood, Illinois. Our 3 divisions, Airoom, Michael Bennett Luxury and Lamb Financial provide total remodeling and new construction solutions for our clients including design, permits, selections, mortgage funding and project management backed by our unsurpassed service and warranty. Airoom has executed over 20,000 projects over the past sixty three years and has the experience to know what works, what will last, and what will add value to our client’s homes and businesses. In addition to our quality reputation in home additions and custom remodeling, Airoom also owns and operates an affiliated mortgage company that offers specialized funding options to all our clients. We are positioned to supply our clients with the highest level of quality and workmanship available.
Featured in Remodeler Magazine as one of the “101 Best Companies to Work For”
To learn more about Airoom, Inc. please visit our website at: www.airoom.com
Job Type: Full-time
Pay: $110,000.00 – $135,000.00 per year
Benefits:
Schedule:
Supplemental Pay:
Application Question(s):
Work Location: One location
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