The Senior Analyst, Marketing Analytics leads the design and implementation of The Home Depot marketing measurement design and strategy. In this position, you will analyze marketing analytics data as well as other offline data to evaluate marketing effectiveness across all channels. You will collaborate with various departments to design and execute a fact-based continuous improvement / channel growth strategy using online and offline data analysis. The Senior Analyst, Marketing Analytics works with the other marketing analysts to analyze marketing & online data using various analytical tools to uncover trends and provide insight that will maximize Home Depot marketing efforts, as well as overall business objectives. You will work with other analysts to research and analyze business trends and customer behavior data to identify opportunities for optimization and enhancement of marketing campaigns. You will analyze and understand the key drivers of performance related to THD marketing objectives. Finally, you will work with other marketing analysts to provide weekly marketing analytics dashboards to Management and the supporting teams.
Major Tasks, Responsibilities & Key Accountabilities:
Nature and Scope:
Environmental Job Requirements:
Environment:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Travel:
Typically requires overnight travel less than 10% of the time.
Additional Minimum Qualifications:
Education Required:
The knowledge, skills and abilities typically acquired through the completion of a bachelor’s degree program or equivalent degree in a field of study related to the job.
Years of Relevant Work Experience:
5 years
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Additional Qualifications:
Knowledge, Skills, Abilities and Competencies:
Pay Rate: –
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