Establish short- and long-term goals, competitive positions, and strategies for market segment
Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment
Identify segment expectations, behaviors, and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the VSP brand
Identify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep VSP competitive
Identify strategies, develop plans, and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segment
Establish goals and set targets to measure success of programs for the market segment
Work with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plans
Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level
Job Specifications:
Typically has the following skills or abilities:
Bachelor’s degree in Business, Marketing, or related field or equivalent experience
4+ years of experience in product or brand management
Advance understanding of brand management concepts and building/execution techniques
Solid working knowledge of MS Office, PowerPoint, Word, and Excel
Proven ability to develop and execute marketing strategies
Ability to elevate the perception of our corporate brand and our company
Excellent project management skills and experience managing large projects
Proven track record of influencing constituents for optimal results
Excellent organization skills, detail-oriented and ability to multitask
Excellent verbal, written, and interpersonal communication skills
Flexible and able to change priorities and direction quickly and effectively
Strong analytical skills required
Ability to write and present clear and concise reports
Primal is seeking an AR Specialist who will be responsible for internal and external communication regarding all AR accounts. We...
Apply For This JobCompany Description When you join Renaissance®, you join a global leader in pre-K–12 education technology! Renaissance’s solutions help educators analyze,...
Apply For This JobOverview: At AutoNation, doing what’s right by the customer comes standard at 300 locations coast to coast, so it’s no...
Apply For This JobWinsby, Inc. is a business development firm, providing sales and marketing services to companies since 2003. Our clients are manufacturers,...
Apply For This Jobbr{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]> SENIOR MANAGER of ACCOUNTING AND FINANCEAUTOMOTIVE Manufacturing Company Businees Unit Controller will serve as Senior...
Apply For This JobRole Summary The Financial Planning & Reporting Specialist, supporting our VWFSPS Insurance company, will build and maintain financial models that...
Apply For This Job