Key Responsibilities:
Develop Paid Search performance media strategy and plans for assigned lines of business
Activate paid search media campaigns through SEM bidding platforms
Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
Drive strong financial performance of budget under management – new business sales and customer lifetime value
Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
Ensure campaign tracking/tagging is implemented to capture all necessary data points Supervisory Responsibilities: This job does have supervisory duties. Education and Experience:
Bachelor’s Degree or equivalent experience
3 or more years of related experience
Certificates, Licenses, Registrations:None Functional Skills:
Digital Media Buying, particularly performance media such as SEM
Bid Management Platform experience – Google Search Ads 360, Kenshoo, Marin
Digital Analytics Tool experience – Adobe Analytics, Google Analytics, Webtrends
Budget Management – Forecasting, Financial Reporting & Analysis
Ability to think strategically and execute at a tactical level equally well
Ability to influence decision-making in a highly matrix environment
Advanced organization and project/program management skills
Advanced communication skills including proficiency in developing and delivering presentations
Notes:
The preceding description is not designed to be a complete list of all duties and responsibilities. May be required to perform other related duties as assigned. Regular, predictable attendance is an essential function of this job.
Compensation offered for this role is $60,100.00-$102,625.00 per year and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.
Good Work. Good Life. Good Hands®.
As a Fortune 100 company and industry leader, we provide a competitive salary – but that’s just the beginning. Our Total Rewards package also offers benefits like tuition assistance, medical and dental insurance, as well as a robust pension and 401(k). Plus, you’ll have access to a wide variety of programs to help you balance your work and personal life — including a generous paid time off policy. For a full description of Allstate’s benefits, visit allstate.jobs/benefits/
Learn more about life at Allstate. Connect with us on Twitter , Facebook , Instagram and LinkedIn or watch a video .
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
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It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee’s terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
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