Location: U.S West Coast / Remote
Position Summary:
Trulieve is looking for an experienced CRM marketer to lead, develop, and execute CRM strategies in various markets. The ideal candidate has experience across multiple CRM channels, and is comfortable driving projects to completion, exhibiting strategic, analytical, and collaborative skills to deliver results. You will develop and optimize a personalized, end-to-end lifecycle program, lead iterative testing efforts, and own performance analysis and reporting to key stakeholders.
Responsibilities:
Develop a deep understanding of the product, customer needs, and customer journey
Develop a highly personalized, data-driven, omnichannel CRM lifecycle strategy to complement the user journey, addressing areas of friction and identifying engagement and conversion opportunities in order to deliver on program goals
Write concise, strategic briefs that clearly outline segmentation, creative, messaging and testing approaches
Lead campaign execution by partnering effectively with Product, Creative Marketing, MarTech, Analytics and Marketing Operations teams
Analyze and report on campaign- and program-level performance, identifying performance drivers, trends, and implications
Desired Skills & Experience:
5+ years of experience in CRM / direct marketing /digital experience in a fast-paced consumer environment, preferably within a subscription or life-cycle based business. Agency or client-side welcome.
Experience building campaign strategies aligned to customer acquisition and engagement
End-to-end experience with various CRM channels: email, push, SMS, onsite/in-app notifications
Takes initiative, can work independently and actively to resolve issues, and takes ownership of projects and process
Experience managing A/B and multivariate testing
Excellent project management skills with a bias towards action against goals, on-time delivery, and operational excellence
Strong interpersonal skills that foster teamwork and inspire confidence
Solid analytical, communication, and presentation skills with an ability to communicate both upwardly and cross-functionally
Proficient in MS Office Suites (Excel, Powerpoint, etc).
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